TCL实业
2021年TCL智屏销售量2358万台,稳居全球前三,其中高端产品量子点智屏及Mini LED智屏销量分别同比增长53.8%及50.5%。空调、冰箱、洗衣机等终端产品销量稳步增长。未来,TCL 实业将进一步扩大全产业链一体化协同优势,构建新的品牌和营销竞争力,实现重点市场突破,提升智屏等智能终端产品的市场份额。
泛智屏BU

TCL Industrial Smart Screen BU carries one of the most historical and powerful business of TCL - TV business. With the strategic development of the company, the TV business has been upgraded to the smart screen business (including TV, various smart screen products), and the organization includes product, research and development, testing, quality, manufacturing, supply chain and functional departments.
In 2022, TCL's global smart screen revenue is 35.2 billion yuan, sales scale is 22 million units, market share is 11.7%, and retail sales market share ranks the top two in the industry, among which the Chinese market quantum dot and Mini LED smart screen omni-channel retail sales rank first. The overseas sales revenue was 23.3 billion yuan, of which the sales volume in the Asia-Pacific market increased by 20% and the sales volume in the new strategic market increased by 11%, ranking among the top 15 countries in the world.
Pan-smart screen BU ensures the realization of TCL's industrial strategic goals, builds the long-term competitiveness of pan-smart screen products, establishes the process driven matrix organization of product and marketing interlock, establishes the responsibility center of product line dimension and leading product development capabilities, adheres to the brand leading value, achieves global leadership with first-class talents, and is committed to serving more than 7 billion people in the world. The smart screen business that brings joy to 1 billion families.

空调事业部

TCL Air Conditioning Department is "dedicated to R&D of smart and healthy air management technology and product innovation, aiming to popularize smart and healthy air conditioning products". With the mission of "allowing more people to easily enjoy healthier air," we promote the popularization of fresh air conditioning and drive the progress of the air conditioning industry, contributing to its development and creating a healthy and comfortable quality of life for consumers. We have five major bases and ten digitized factories in Zhongshan, Guangdong, Wuhan, Hubei, Jiujiang, Jiangxi, Indonesia, and Brazil. We welcome dreamers, creators, and fun-loving individuals to join TCL air conditioning and let more people enjoy easier and healthier air.

白家电BU

TCL White Goods BU is located in Hefei, Anhui Province, China. It is a key industrial enterprise in Hefei, with a planned investment of RMB 7 billion by TCL. The total area of the facility exceeds 2,000 acres. After the completion of the third phase of construction, it will have 8 production lines with an annual output of 8 million units(sets). Its business covers more than 160 countries and regions worldwide, with 1,252 product patents, including 15 PCT international patents. The facility gathers top R&D, design, and manufacturing management teams from both domestic and abroad markets, with a focus on developing "smart, efficient, energy-saving, and healthy" refrigerators and washing machines. The goal is to create a world-class high-end refrigeration and washing R&D manufacturing base, as well as a research institute.

中国营销本部

China Marketing Group is an organization responsible for TCL's sales in China, connecting each function of product planning, channel, retail, service and logistics, covering a wide range of products including smart screens, refrigerators, washing machines, air conditioners, smart locks, and smart kitchen and bathroom products. With over 8,000 employees, our marketing network covers the entire country, with 7 major regions, 29 strategic zones, and over 20,000 sales outlets. Our aim is to create a competitive marketing organization and service platform across all product categories.
Join China marketing department and we will take you on a journey to explore the scenic beauty of all corners of the country, taste the delicious food from different regions, and learn from experiences across the country.

雷鸟科技

Leiniao Technology is the world's leading scene Internet and AI×IoT service platform, jointly invested by TCL Electronics Incubation, Tencent and Southern TV New Media, mainly responsible for system development and operation of TCL smart TV, while expanding non-TCL brand hardware terminals such as TV, OTT boxes and smart projectors. We provide film, television, education, life and other family member butler services to users in 160 countries of 6 continents, and are committed to making families around the world happier. After rapid development, Leiniao Technology has grown into a young standard unicorn enterprise, and won the Forbes "China High Growth Gazelle Enterprise", Hurun "Global Gazelle Enterprise" and other honors

光伏科技

TCL Photovoltaic Technology is a smart service provider for green energy throughout its life-cycle under TCL Industry. It aligns with the global trend of integrating green and digital development, leveraging TCL's R&D, supply chain, warehousing and logistics, and distribution network advantages. It focuses on the field of new photovoltaic energy, provides a one-stop solution integrating development, design, construction, operation and maintenance, energy management, consulting, and financing services. The aim is to create a comprehensive smart service platform that combines green energy with technological innovation, promote green and low-carbon development in the economic society, and support rural revitalization and co-construction of ecological civilization.

全球营销中心

Global Marketing Center is responsible for the landing of parent brand strategy of TCL Group at C end, coordinating and ensuring the consistency of global product marketing of TCL Industry, brand strategy and product marketing direction for all categories, and empowering each profit center's product marketing and brand building and other related professional capabilities.

供应链与质量安全中心

Supply Chain and Quality Safety Center assumes the responsibility of enhancing the company's cost competitiveness and leading the industry in supply security. It formulates and implements a comprehensive value chain purchasing strategy for general parts, creates an efficient and collaborative value ecological chain to ensure the overall competitiveness of general parts. It’s responsible for optimizing the layout of global supply chain manufacturing network and logistics integration network, building an agile and transparent supply chain for complete sets of overseas factories and work order delivery, and coordinating the planning, production and sales, quality management, customer experience management, and logistics/customs platform construction.

软件工程中心

Software Engineering Center of TCL Industry is responsible for creating software products and platforms with user experience as the core, and building software competitiveness for TCL smart terminal products. We have established R&D departments in cities such as Shenzhen, Huizhou, Chengdu and Xi'an, as well as various overseas regions including North America and Europe. We are committed to continuously improving software engineering capabilities and leading the industry in user experience, smoothness, performance, power consumption, and security capabilities of terminal devices such as smart screens, smartphones, and tablets. If you enjoy being hands-on and playing with technology, we welcome you to join us in creating future vision!

流程与数字化转型中心

TCL Industry Process and Digital Transformation Center is the main body for implementation of TCL's global business process informatization. It is responsible for promoting TCL's digital transformation, unified planning, and construction of digital platforms. It aims to build a "6+1" product system digital collaboration platform composed of six core systems (marketing, R&D, intelligent manufacturing, supply chain, sharing, and big data) and a self-developed development platform to support business development. If you have a digital dream, join us and take the rare opportunity to experience the 6+1 project, which will cultivate a large number of digital talents in China for the future.

人力发展部

HR Development Department of TCL Industry is responsible for the company's organization and talent development, recruitment, training, corporate culture, remuneration performance, employee relations, and other systems, as well as process specifications and EHR system construction. It’s also responsible for administration, communication, industry policy, and government relations etc. affairs.

We adhere to the talent concept of "achieving global leadership with top talent" and embrace the core values of "change, innovation, accountability, and excellence." In accordance with the company's development strategy, we flexibly adjust human resources management system, continuously establish an innovation-driven organization and an open and inclusive culture, introduce leading global technology and talent, encourage open innovation, activate organizational vitality, enhance employees' sense of belonging and identification, and support the implementation and transformation of corporate strategies.

鸿鹄实验室

Join Swan Lab and enjoy AI x IoT world! Through technology integration and interconnection of everything, we provide an open and innovative technology platform, build a modern R & D management system, and thus empower the future. Team technology mainly focuses on AI, IoT, Cloud, and big data to build a technology platform for entire TCL industry to support the whole scene experience. There are four global technology centers, 400+ engineering teams, Internet of Things, cloud services, big data development teams. Our vision: To become the center of capability and high value products, and a major player of AIoT widely recognized by the industry.

通力股份

TCL Tonly was established in 2000 as a wholly-owned subsidiary of TCL. It mainly engages in ODM business for speaker products, wearable devices, AIoT products, and precision components and accessories. Currently, it has a workforce of approximately 15,000 people and a R&D team of over 1,500 individuals, including various experienced experts. The company possesses strong capabilities in technology pre-research, audio and video product development, acoustic product development, software development, and AIoT product development. It has established five R&D centers in Huizhou, Shenzhen, Xi'an, Wuhan, and Malaysia. The company possesses world-leading production lines and advanced professional testing equipment, along with an efficient global supply chain management system to provide high-quality products to its customers. It has established five manufacturing bases in Huizhou, Guangdong, Beihai, Guangxi, and Guangning, Vietnam. TCL Tongli is committed to becoming the most competitive new ODM industrial platform based on acoustic and wireless connectivity technologies. By adhering to the principles of win-win cooperation and common growth, it has built solid partnerships with tens of well-known consumer electronics terminal brands both domestic and abroad. TCL Tonly adheres to a talent-driven strategy and seeks TCL partners who possess entrepreneurial spirit, trustworthiness, capability, result-oriented mindset, and profit-sharing mentality in the face of transformation and upgrading. It offers an international platform for development, a systematic growth path, competitive compensation and benefits, and a relaxed and pleasant work atmosphere to ignite your youth and empower your career. If you have dreams, welcome to join TCL Tonly and let us together create the future of intelligent acoustics!

格创东智

GETECH.CN was established in 2018 by TCL with the aim of deeply integrating cutting-edge technologies such as IoT, AI, and big data with manufacturing industry experience. The core mission of GETECH.CN is to "empower internally and export externally", which means supporting TCL Group in becoming a world-class digital enterprise group internally, and replicating and promoting successful experiences to outside companies externally, thereby promoting the transformation and upgrading of China's manufacturing industry.

环保科技

Established in 2009, TCL Environmental Technology is a professional enterprise group engaged in waste resource recycling and comprehensive environmental services. It has built six production bases in Huizhou, Tianjin, Shantou, Huanggang, Sichuan and other places. It can dispose of 4.69 million waste electrical and electronic products/year and 220,000 tons of industrial hazardous waste/year. Over the years, a total of 26.6 million units of waste electrical appliances and 840,000 tons of renewable metals, plastics and glass have been recycled, reducing greenhouse gas emissions by about 1 million tons.

北美营销本部

The North American Business Group (hereinafter referred to as "NABG") is responsible for the end-to-end operation and management of all product categories targeting the North American market, including user demand insights, coordination with product, R&D, and various business unit functions to ensure the planning and supply of each product; it also undertakes brand promotion, product promotion, channel expansion, customer and after-sales service in the North American market, and bears the operational responsibility for all product categories in the North American region, including TVs, air conditioners, refrigerators, washing machines, and sound bars. It includes product line management organizations, regional branches, and functional support platforms.

设计创新中心

TCL Design Innovation Center (DIC) is responsible for identifying trends in social culture and new lifestyles, and transforming these insights into a comprehensive design strategy for the group. DIC will promote the unification and standardization of the design style and language for TCL's smart product ecosystem. The DIC design team consists of expert design teams in product, industrial design, user experience, visual communication, as well as experts in business strategy and consumer insights.

商用事业部

TCL Commercial Information Technology (Huizhou) Co., Ltd., established in 2011, is an important part of TCL Industrial's strategic layout. Relying on the comprehensive advantages of the group's industrial chain, it integrates resources from smart terminals, software systems, and ecosystem partners. It is deeply involved in fields such as smart office, smart education, smart commerce, and public services, providing scenario-based smart commercial display solutions for enterprises, governments, and industries.

欧洲营销本部

TCL Europe Marketing Headquarters (Europe Business Group, hereinafter referred to as "EUBG") is responsible for the end-to-end operation and management of all product categories targeting the European market (excluding Russia), including user demand insights in the relevant markets, coordination with product, R&D, and various business unit functions to ensure the planning and supply of each product; it also undertakes brand promotion, product promotion, channel expansion, customer and after-sales service in the relevant markets, and bears the regional operational responsibility for all product categories, including TVs, air conditioners, refrigerators, washing machines, and sound bars. It includes product line management organizations, regional branches, and functional support platforms.

亚太营销本部

Asia Pacific Marketing Headquarters (Asia Pacific Business Group, hereinafter referred to as "APBG") is responsible for the end-to-end operation and management of all product categories targeting the Asia Pacific market (including Hong Kong, Macau, Taiwan, Japan, South Korea, Malaysia, Indonesia, Vietnam, the Philippines, Thailand, Russia, India, Australia, and other regions), including user demand insights in the Asia Pacific market, coordination with product, R&D, and various business unit functions to ensure the planning and supply of each product; it also undertakes brand promotion, product promotion, channel expansion, customer and after-sales service in the Asia Pacific market, and bears the regional operational responsibility for all product categories, including TVs, air conditioners, refrigerators, washing machines, and sound bars. It includes product line management organizations, regional branches, and functional support platforms.

拉美营销本部

Latin American Marketing Headquarters (Latin American Business Group, hereinafter referred to as "LABG") is responsible for the end-to-end operation and management of all product categories targeting the Latin American market, including user demand insights in the Latin American market, coordination with product, R&D, and various business unit functions to ensure the planning and supply of each product; it also undertakes brand promotion, product promotion, channel expansion, customer and after-sales service in the Latin American market, and bears the regional operational responsibility for all product categories, including TVs, air conditioners, refrigerators, washing machines, and sound bars. It includes product line management organizations, regional branches & joint ventures, and functional support platforms.

中东非营销本部

Middle East and Africa Marketing Headquarters (Middle East and Africa Business Group, hereinafter referred to as "MEABG") is responsible for the end-to-end operation and management of all product categories in the Middle East and Africa markets, and undertakes the promotion, sales, and operation of all product categories including TVs & Sound bars, air conditioners, refrigerators, and washing machines. MEABG's marketing network has basically covered the Middle East and the African continent, with four major sales branches (Pakistan, Dubai, Turkey, South Africa) and five regional business departments (Saudi Arabia, West Asia, North Africa, West Africa, East Africa), dedicated to building a competitive and dynamic marketing organization and service platform.
Join us! Experience the exotic cultures with MEABG partners, explore the most promising markets, and achieve great results together!

车载事业部

TCL Smart Automotive Solutions Division, a subsidiary of TCL Industrial Holdings, is responsible for building the development model for smart automotive business, becoming a supplier of smart automotive system solutions and a provider of smart terminal products and technical services, offering customers leading smart automotive hardware and software platform products and services.

The TCL Smart Automotive Solutions Division aims to conduct business in four major areas: smart cockpits, intelligent connectivity, intelligent driving, and cloud services. By improving the overseas ecological network and support team, it aims to achieve breakthroughs in customers' overseas strategies and cooperation with international customers, creating a business model that integrates hardware + software platform + cloud services.

战略与投资部

合规法务部

审计部

财务运营部

智能连接终端BU

The Intelligent Connectivity Terminal Business Unit (BU) primarily focuses on areas such as mobile broadband, fixed broadband, and smart wearables, committed to providing global users with green, safe, high-speed, reliable, and convenient smart connectivity solutions for all scenarios. The business spans globally, with customers across North America, Europe, Latin America, Middle East and Africa, and Asia Pacific, and has long-term in-depth cooperation with over 150 operators. With over 15 years of experience in the mobile broadband industry, it maintains long-term industry competitiveness, ranking third globally and first in Europe in the field of mobile broadband.

智慧移动屏BU

The Smart Mobile Display Business Unit (referred to as "SMD BU") is a subsidiary of TCL Industrial Holdings, specializing in providing integrated product solutions for smart hardware products such as tablets, extended tablets, and projectors, covering research, development, and sales. The business unit encompasses product development, R&D, business development, project and quality management, supply chain operations, micro-projection business organizations, and functional departments.
SMD BU insists on a product matrix centered around intelligence, mobility, and display screens, deeply cultivating vertical industries such as education, and has established core competencies in global operator cooperation relationships, customized manufacturing capabilities, display technologies, and a commitment to quality and innovation.

拉美及亚太通讯营销中心

Latin America and Asia Pacific Communication Business Center (LATAM&APAC Communication Business Center, hereinafter referred to as "LA&AP CBC") is responsible for the end-to-end operation and management of communication products targeting the Latin America and Asia Pacific markets, including user demand insights in these regions, coordination with product, R&D, and various business unit functions to ensure the planning and supply of each product; it also undertakes brand promotion, product promotion, channel expansion, customer and after-sales service in the relevant markets, and bears the regional operational responsibility for all product categories, including mobile phones, smart mobile displays, and intelligent connectivity. It includes product line management organizations, regional branches, and functional support platforms.

全球用户服务中心

欧洲及中东非通讯营销中心

创新业务群CIoT

TCL Smart Home continues to focus on the "home security" track, with visual safety products at the core, and builds three major home security scenarios around the AI x IoT strategy: entry security, care security, and network information security. This approach achieves interaction between products, services, and users, bringing users a sense of security that is visibly tangible.
The TCL Smart Home has launched smart products such as TCL visual safety smart locks, cameras, and routers, which have received high praise within the industry, achieving a leading position in five major aspects: brand, technology, product, quality, and service.

手机BU

The Mobile BU, originating from the organizational transformation of the mobile phone product line within the communication division, is committed to enhancing the competitiveness of mobile phone products. It currently has an independently operated brand globally, with stable markets in Europe, Latin America, North America, and is dedicated to re-entering the Chinese market. The Mobile BU will coordinate end-to-end product planning, development and delivery, manufacturing supply chain, and quality management for related products. It possesses an integrated "production, research, and sales" system and capabilities, working closely with the group's regional Business Groups (BGs) and marketing centers to maximize product commercial value. As a global mobile phone research and development manufacturer, it always adheres to the concept of "Chinese value, world-class quality," striving to improve the digital wireless communication life of consumers worldwide.

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